COLORADO SPRINGS, Colo. (KKTV) – Pumpkins, leprechauns, costumes… Christmas shopping?
It may not even be Halloween yet, let alone Thanksgiving and Christmas, but many major retailers are hosting some of their biggest sales right now.
11 News’ Katie Pelton sat down with Consumer Reports Editor Samantha Gordon to learn more about why Halloween is the best time to start Christmas shopping!
KATIE PELTON: THIS WEEK WILL BE A BIG WEEK FOR HOLIDAY SHOPPING! CAN YOU EXPLAIN WHY MANY RETAILERS MEET SOME OF THE HIGHEST DISCOUNTS IN EARLY OCTOBER?
Samantha Gordon: “Due to inflation, consumers are shopping for the holidays much, much earlier this year. These big retailers, Target and Amazon, are starting selling as soon as possible to meet that consumer demand.”
PELTON: HOW ARE RETAILERS CHANGING THEIR STRATEGY?
Gordon: “We’ve seen an increasingly earlier postponement of Christmas shopping in recent years, so it’s no big surprise that things are starting even earlier this year. So instead of waiting until Black Friday to offer these big deals, these retailers are now offering these big discounts. They offer and claim that they will have Black Friday prices from October. These deals will compete with what you would expect for Black Friday, so you don’t have to wait until the end of November to find these discounts.”
PELTON: Speaking of inflation, are you hoping parents will buy gifts sooner to save money?
Gordon: “You shop earlier to save money. Due to inflation, everyone is very price conscious these days and spending may not be quite as high as we expected. Also, one of the reasons they shop earlier is that they are scared of the prices. As the holidays get closer, the demand to get those last-minute items increases. A lot of people are concerned that retailers will raise their prices, so they’d better save if they shop earlier.”
PELTON: I KNOW THAT THIS FINAL HOLIDAY SEASON RETAILERS WILL CONFLICT WITH SUPPLY CHAIN ISSUES. Do you think that will be a problem this year?
Gordon: “I don’t think it’s going to be that big of a problem, especially with retailers splitting up their Christmas sales. This gives them more time to build up inventories to keep levels stable until the end of the year. We don’t expect that much of an impact from supply chains, but if you’re shopping online, it’s good to be mindful of these shipping times when checking out.”
PELTON: WHEN I SEE AN ITEM, I WANT TO BUY IT NOW BECAUSE I WAS CONCERNED ABOUT BRINGING IT CLOSER TO THE SEASON. I WONDER IF OTHER PARENTS DEAL WITH THE SAME?
Gordon: “They absolutely are. Many retailers have holiday policies where if you buy something now and see it go on sale later, you may be able to get a refund for the difference in price if you contact the retailer.
“By December 24th, if you buy something from Target and see it on sale for less, they’ll refund you the difference. All you have to do is sign up. Make sure you familiarize yourself with retailers’ return policies, keep your receipts and just keep track of things, and maybe you can even save after you’ve paid for something.”
PELTON: I KNOW CONSUMER REPORTS FOLLOWS THE BEST CONSUMER DEALS AND PRODUCTS. WHAT ITEMS SHOULD SHOPPERS KEEP AN EYE ON DURING THE EARLY HOLIDAY SALE? WHAT ARTICLES, LIKE TOYS, TELEVISION ETC.
Gordon: “Television is usually the hottest topic around Christmas time. We tend to see the best deals on these at this time of year. So if you need one of these, you’ll be able to find good savings.
“Really almost everything you need will be on offer this time of year. … It’s traditionally the best time of year to shop and save on just about anything. We see the deepest discounts of all seasons. The only other time we see such good discounts is in July around Amazon Prime Day when all retailers are offering similar prices.”
Visit the Consumer Reports website for more information on upcoming offers and deals.
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