VicenzaOro hopes to be optimistic as the holidays approach – JCK | Directory Mayhem

Re-energized, VicenzaOro September promises to bring together more than 1,000 exhibiting brands for education, networking and conversations to highlight the latest trends in gold, watches and sustainable jewellery, organizers say.

VicenzaOro was created by the Italian Exhibition Group and will take place from September 9th to 13th at the Vicenza Exhibition Centre. This also includes the VO Vintage Show, which takes place from September 9th to 11th. Planned exhibitors are Roberto Coin, Damiani, Fabergé, Yoko London and Sutra Jewels.

VicenzaOro’s exhibitor numbers and impact are close to pre-2020 numbers and excitement for the event is stronger than ever, says Marco Carniello, Global Exhibition Director, Jewelery & Fashion, for the Italian Exhibition Group (IEG).

“At VicenzaOro, we are constantly evolving and finding new ways to add value to our community,” says Carniello in an email interview. “It is the greatest showcase of Italian creativity and know-how in jewelery and gold manufacturing, with the best Made in Italy production from the main national production districts.”

Exhibitors say they hope their positive sales trends will continue at the VicenzaOro fair in September, leading to a strong Christmas sales season.

According to Carniello, the event will also herald the return of the Design Room, the IEG project featuring “the most sought-after international independent designers of Haute Joaillerie”. IEG is also launching the eagerly awaited Trendbook 2021+ and an international design competition with HRD Antwerp.

“Our exhibitor numbers are very close to 2019 with more than 1,000 from 30 different countries. The Made in Italy offer will be even bigger than in 2019 and our top companies from Turkey, Spain, Germany and the other main production areas will be present”, adds Carniello. “Asia will also return with a stronger presence in 2022 with companies from India and the Far East, Hong Kong, China and Thailand.”

Carniello also says that lovers of vintage watches and jewelry should not miss the 3D edition of VO Vintage, which presents top Italian and international dealers in vintage watches and jewelry.

VicenzaOro’s exclusive buyer’s program will include new services and solutions. For example, the VO Luxury Hubs include relaxation and networking areas, happy hour events and VIOFF meetings in downtown Vicenza, where attendees can “enjoy the beauty of the city’s historic center, art, culture, fashion and entertainment,” says Carniello.

Marco Carniello
Attendees and exhibitors will see beautiful jewelry as well as the beauty of Italy, says Marco Carniello, Global Exhibition Director, Jewelery & Fashion, for the Italian Exhibition Group, noting that Vicenza has great history, art, fashion, entertainment and culture has.

For those looking to up their sales or marketing games, there are events and talks on topics like who is buying jewelry now and how technology is changing the way people make their jewelry purchases.

A highlight of the program will be the Trendvision seminar on September 10th, which will showcase how the gold jewelry industry can best utilize technologies such as metaverse, blockchain, non-fungible tokens (NFTs) and more. The aim is to show how the jewelery industry can use these technologies now and in the future.

Another series of lectures will focus on how women are taking a bigger role in buying jewelry and gemstones for themselves. Organized by CIBJO on September 11th, these two sessions will focus on the marketing of diamonds to women and global jewelry supply chains.

Exhibitors like Picchiotti and Ania Haie are looking forward to personal discussions and networking.

“At VicenzaOro this fall, we expect to continue the strong 2022 business trend we’ve been witnessing as many of our international retailers will participate,” says Maria Carola Picchiotti, the brand’s marketing director, in an email interview. “We believe there is a nice excitement for in-person trading events, especially this year.”

Andy Maine, director of Ania Haie, says he considers VicenzaOro one of his favorite international shows.

“A lot of European customers come to this show to shop for the holidays and see all the new collections,” Maine said in an email interview. “The show is also attended by many key US buyers as well as all of our Italian customers who prefer the VO September show to the January show as September is their prime pre-holiday selling season.”

Above: More than 1,000 exhibitors including Roberto Coin and Yoko London will be at the VicenzaOro September Show, taking place September 9-13 in Vicenza, Italy (photos courtesy of VicenzaOro September).

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