Toy Association names top toy trends for Christmas 2022 – aNb Media | Directory Mayhem

The Toy Association The Trends team announced the top toy trends for the 2022 holiday season, from toys that immerse families in magical play experiences away from their devices, to purposeful play that introduces children to diversity, environmental concerns and social issues. The trends are supported by extensive product research and tracking by the Toy Association’s trends team throughout the year, as well as a OnePoll survey commissioned by the association, which surveyed the attitudes of 2,000 US parents about toys, games and the real motives behind them raised her toy purchase .

“While reports suggest consumers are less confident about spending due to inflation, toys have historically proven recession-resistant due to affordability and families’ desire to ensure children experience the wonder of play through toys and games experience,” said Adrienne Appell. Executive Vice President of Marketing Communications at The Toy Association. “Our research shows that families turn to play to relieve stress, build memories, and have fun: In fact, 67 percent of parents in our survey said they spend more time playing with their children now than they did before pandemic, and 54 percent said they are specifically looking for toys to help them make new memories with their children.”

The Toy Association trends team has looked at hundreds of products that will be hitting shelves this holiday season to determine what will top wish lists, taking into account how the toy trends announced by the team earlier this year translate to have developed in 2022. At dozens of late summer and early fall gatherings, companies of all sizes showcased their variety of dolls and action figures, must-have collectibles, addictive fidget toys, tech toys, STEM/STEAM products, crafts, and more to provide team insight into evolving and emerging trends in toys and games.

The following is a summary of the top 2022 Christmas trends and toys identified by the Toy Association:

All about the experience After two years of enduring a pandemic, today’s consumers are more driven than ever by their experience. While today’s children grow up as digital natives, their parents take care of the memories their children make in the real world. This holiday, keep an eye out for screen-free toys that let kids customize their play experiences, toys that bring digital worlds to life, and those that offer supersized classic play and innovation for the whole family. This trend also encourages hands-on play and skill building. Examples: Bill Nye’s VR Science Kit (Abacus Brands) Cody Block (QUBS) Disney Kingdomania (Funko) Magic Mixies Magical Crystal Ball (Moose Toys) Mario Kart™ 24V Ride-On Racer (Jakks Pacific) Play-Doh Ultimate Ice Cream Truck Playset (Hasbro) Twister Splash (WowWee)

Purpose-Driven Play 73% of US parents believe that today’s toys are more advanced and diverse than they were when they were young, and 68% expressed an interest in buying toys that introduce diversity and inclusion to their children. Additionally, a whopping 92 percent of parents who have turned to toys that support their children’s social and emotional learning during the pandemic say they continue to do so. Shop now at your favorite toy store and you’ll find toys that are sustainably made, address important social issues like climate change, create a more inclusive world and support children’s mental health. Examples: Hugimals (Hugimals) Global Kidizen Doll Collection (For Purpose Kids) Miniland Baby Doll with Down Syndrome & Glasses (Miniland) Playmobil Wiltopia – Animal Care Station (Playmobil) Snap Circuits: Green Energy (ELENCO) WindBots: 6-in- 1 Kit for Wind-Powered Machines (Thames and Cosmos) Wood Sorting Cart (Melissa and Doug)

Entertainment Everywhere Kids continue to take a cross-platform approach to media consumption, and 66 percent of parents now say social media and digital content influence the types of toys their children want. For toy makers, this means new licensing opportunities and a springboard for emerging play trends (as seen with fidget and sensory play videos on TikTok). From Netflix, Disney+ and YouTube to the growing mainstream popularity of games, there are seemingly endless new opportunities for toy makers to unlock. Examples: Black Panther: Wakanda Forever Fresh Fierce Collection by The Fresh Dolls (World of EPI) CoComelon Ultimate Adventure Learning Bus (Just Play) Gabby’s Dollhouse Cook with Cakey Kitchen (Spin Master) LEGO Super Mario Adventures with Peach Starter Course (LEGO) Pokémon Trading Card Game: Pokémon GO Elite Trainer Box (The Pokémon Company International) Pop It! Pro Light-Up Fidget Toy (Buffalo Games) Squishmallows (Jazwares) VTech Level Up Gaming Chair (VTech)

Play for All Play is for everyone – and the numbers prove it. Kids won’t be the only ones making toy wish lists this year, as toy spending trends suggest adults (kids) are enjoying playtime just as much as children. Parents who reported buying toys for themselves ranked board games (52 percent) and collectibles/merch (48 percent) among the most popular categories. In addition, 67 percent of grandparents in the United States say that when shopping for gifts, they look for toys that they can enjoy with their grandchildren. Toys with generational appeal will continue to appeal to toy lovers of all ages this holiday.

Examples: Amazing Prediction Thinking Putty (Crazy Aaron’s) The Magical World of Disney Trivia Game (PlayMonster) Lite-Brite Wall Art, Transformers Edition (Basic Fun!) Build-A-Bear After Dark Collection (Build-A-Bear Workshop) Connect 4 Spin Game (Hasbro) Custom Photos Magna-Tiles (CreateOn) Create a Castle BuildMaster (Create A Castle) Little People Collector ET The Extra-Terrestrial Figure (Mattel) The Toy Association trends team unveils their full year 2023 toy trends 8. March 2023 in New York City at The Play Date – a brand new event hosted by The Toy Association in partnership with Adventure Media & Events connecting the consumer, trade and business press with toy brands and products that will be hot throughout the year. The toy industry and press are also invited to bookmark the date for a revamped Toy Fair to be held September 30-October 3, 2023 in New York City, when toy companies from around the world will showcase priority holiday items alongside the preview meetings for 2024 leave behind closed doors.

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