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Mattel, Inc. and EPIC Resort Destinations, LLC. today announced that Mattel Adventure Park in Glendale, Arizona, will feature additional Barbie, Masters of the Universe and Mattel Games brand activations when it opens in Q1 2023.
These Mattel brands join previously announced roller coaster and go-kart experiences Hot Wheels and indoor theme park Thomas & Friends.
“Mattel Adventure Park will be even more engaging and fun at launch with the addition of these legendary Mattel-branded experiences,” said Julie Freeland, senior director, global location-based entertainment, Mattel. “The expansion of this flagship attraction brings together the largest display of Mattel’s beloved brands in a live space like never before.”
The additional brand experiences planned for Mattel Adventure Park are highlighted by the Barbie Beach House, which aims to be a must-see for Barbie fans of all ages. The Barbie Beach House features the Barbie Flying Theater that takes riders on a journey from deep underwater to outer space; the Dream Closet Experience, where Barbie is brought to life through cutting-edge hologram technology to create the ultimate wardrobe; and the Barbie Rooftop, where guests can enjoy a selection of signature pink beverages perfectly paired with sweet and savory snacks while enjoying panoramic views of the property.
Mattel Adventure Park will also feature a nine-hole miniature golf experience that translates Mattel Games’ portfolio into an immersive environment. Families can play putt-putt as they battle Rock ‘Em Sock ‘Em Robots, or via a life-size Pictionary board with additional games. Deck #1, UNO is depicted as a larger than life climbing structure where guests can jump onto oversized UNO cards and race to the top.
Master of the Universe’s legendary Castle Grayskull has been transformed into a 4,500 square foot, state-of-the-art laser tag arena where fans “have the power” to fight for Eternia. A laser tag experience brings the world of Eternia to life and invites guests to join an epic battle to reclaim the power of the universe.
“We are extremely excited to add Barbie, Masters of the Universe and Mattel Games themed attractions and rides to an already outstanding offering in the development of the first-ever Mattel Adventure Park. We spared no expense in bringing these iconic brands to life in a way that will delight visitors of all ages for years to come,” said Mark Cornell, President of Epic Resort Destinations.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We also engage consumers through our portfolio of iconic brands including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA® among other popular ones intellectual property rights that we own or license in partnership with global entertainment companies. We offer film and TV content, games and digital experiences, music and live events. We operate from 35 locations and our products are available in more than 150 countries in partnership with the world’s leading retailers and e-commerce companies. Since its founding in 1945, Mattel has prided itself on being a trusted partner in empowering children to discover the wonders of childhood and reach their full potential. Visit us online at mattel.com.
About EPIC Resort Destinations
EPIC is a vacation destination developer specializing in intellectual property resorts and location-based entertainment. We are obsessed with guests and on a mission to create, develop and operate premier destinations and attractions that are exceptional, safe and fun places where epic memories are created and shared. Our unique blend of family-friendly fun is created by combining time-tested “wind in your face” themed rides, world-renowned brands with generational emotional resonance, and immersive theatrical experiences with original media content.
Developments currently under construction include Mattel Adventure Park, the Barbie Beach House and a flying immersive theater in Glendale, Arizona, with future destinations throughout North America. Visit us at matteladventurepark.com.
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