The September fashion news to catch up on ASAP – The Zoe Report | Directory Mayhem

Of all the months of the year, September (and February) are the busiest and most turbulent periods in the fashion industry. The main reason is that designers are showing next season’s collections – in this case Spring/Summer 2023 to be precise – to a crowd of buyers, stylists, editors and other trendsetters who are excited to see what’s new in the apparel and fashion markets Accessory departments there. Other information can easily get lost during this time, which is why TZR summarizes the most important fashion news for September. Aside from following the runway shows, there are other important tidbits to catch up on.

For one, LOEWE reopened its iconic SoHo store this month after extensive renovations, inviting shoppers to shop inside its luxurious and colorful space. Trendsetter and model Elsa Hosk, meanwhile, debuted her own fashion label HELSA (ahead of other model-led launches like Gigi Hadid’s guest-in-residence knitwear brand). Elsewhere, Gucci has enlisted singer and Grammy winner Billie Eilish to star in its latest eyewear campaign, sure to convince every Gen Z consumer to need a pair of the sunglasses Eilish wears.

Stay up to date on fashion week, but also tune in to additional industry news ahead of time. TZR is here to help you stay up to date on the latest brand collaborations, fashion launches, store openings and more.

Gucci introduces its latest eyewear collection

Harley weir

Musician Billie Eilish stars in Gucci’s 2022 eyewear campaign, which pays homage to the film noir genre. Known for her moody and cool style, Eilish is the perfect celebrity to showcase and celebrate the new Gucci eyewear. Above, she shows off a pair of pink cat-eye sunglasses while leaning against a magenta car. “The campaign for the second release of Gucci’s 2022 eyewear collection features a visual approach characterized by unbalanced compositions, a rich color palette and high-contrast lighting effects,” reads the press release. “The narrative explores the idea of ​​cars as symbolic extensions of those who drive them, revealing their intentions, motivations and personalities.” Shop the latest eyewear designs at gucci.com.

David Yurman taps into new model ambassadors

Luxury jewelry brand David Yurman announced their newest brand ambassadors for their Fall and Holiday 2022 campaigns: model Taylor Hill and French-American actress/model Camille Rowe. They join an already star-studded group of Yurman celebrity partnerships that include Scarlett Johansson, Laura Harrier and Henry Golding. You can catch Hill and Rowe promoting the brand’s signature collections like Starburst, Pavéflex and the newly launched Classic Watch.

LOEWE reopens its doors in NYC

LION

For those who missed browsing the ready-to-wear and accessory selection at the LOEWE store in SoHo, you’ll be pleased to know the doors are now open again. After the refurbishment, stroll into the 79 Greene Street room to admire the hand-glazed ceramics and Creative Director Jonathan Anderson’s latest designs for the luxury label. Maybe you want to grab a puzzle bag or two on your way out, too? Or, after a long day of shopping, at least rest in the store on George Nakashima’s Conoid Cushion Chair or Gerrit Thomas Rietveld’s Utrecht Armchair.

Elsa Hosk founds her own label HELSA

Drew Vickers

Swedish model and entrepreneur Elsa Hosk’s Los Angeles-based brand HELSA is finally here. For those who love her style – and Scandinavian-inspired fashion in general – be sure to snag a few pieces from her label. You’ll find a selection of cozy cashmere sets, cargo pants, mini skirts and timeless leather jackets. “Aiming at simplicity, comfort and performance, Helsa offers the most effortless garments,” she said in a statement. “The fabrics, colors and fits are inspired by my favorite essentials, the pieces I would take with me when spending time on the islands outside of Stockholm.” You can shop HELSA offerings exclusively on FWRD and Revolve.

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