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The backdrop this Christmas season looks very different than last year.
While many consumers have embraced a sense of pre-pandemic normalcy when shopping in-store, inflation has largely hampered the industry’s success in 2022 so far.
Some reports expect holiday sales growth to slow this year compared to last year, with Deloitte estimating growth of between 4% and 6% in 2022, compared to a 15.1% increase in the same period last year. Meanwhile, Mastercard’s latest estimates are expecting US growth of 7.1% but noting that inflation will play a role in consumer expectations for rebates.
“This holiday season, consumers may be looking for ways to navigate the inflationary environment — from finding deals to making compromises that create extra wiggle room in their gifting budgets,” Michelle Meyer, U.S. Chief Economist at Mastercard Economics Institute, said in a statement.
Retailers appear to be listening to this need, with both Amazon and Target offering early Christmas sales starting in October. Brands are also looking for new partnerships to lure shoppers this season, with Target signing an exclusive multi-year deal with toy company FAO Schwarz and Macy’s getting a limited-edition Christmas edition from Kylie Cosmetics.
In this unique economic environment, some retailers are hiring more staff than others in preparation for the season. Here’s a look at previous job postings from companies.
Walmart’s hiring efforts for the holiday season this year are looking very different from 2021. The company’s hiring for the 2022 season has slowed up to 40,000 additional employees, down about 75% from 150,000 new hires last year.
Walmart plans to hire positions ranging from seasonal store associates to permanent full-time truck drivers. Current employees will be offered more hours for the holidays.
The retailer also announced new return options and windows for the holiday season, including a home pickup for Walmart+ members.
target holds his Hiring plans stable Also this year, the company plans to hire up to 100,000 seasonal workers to help out in its stores and supply chain facilities. applications are onlinewhere the company advertises competitive pay, including a $15 starting salary, flexible hours, a 10% discount, free mental health support, virtual doctor visits, and free flu vaccines.
Dick’s sporting goods
Dick’s Sporting Goods plans to close by 9,000 seasonal workers this year, according to a press release from the company. The outdoor retailer is beginning recruiting by holding its fifth annual National Signing Day on September 28th.
For the second quarter results in August CEO Lauren Hobart had stated that the company was not struggling with labor market issues that were plaguing the industry, noting that both stores and distribution centers were staffed well in advance of the holiday season.
In addition to Thanksgiving, employees have access to a 25% in-store discount. The retailer features across its portfolio at Dick’s Sporting Goods, Public Lands, Field & Stream and Going, Going, Gone! shops across the country.
This year, Macy’s is changing its vacation plans, counting jobs rather than people. The department store said this week it was working to fill up more than 41,000 full-time and part-time seasonal jobs at its Macy’s, Bloomingdale’s and Bluemercury stores, supply chain locations and call centers.
The company announced this last year hire about 76,000 Full- and part-time workers for the season, but including more than 10,300 who switched to permanent employment, as well as those who worked only part of the season, a company spokesman said.
Macy’s said nearly a third of store managers began their careers during the holiday season. Pay starts at $15 per hour, with access to flexible scheduling that may include optional overtime. Employees receive a discount and may be able to earn additional income through various programs. The Company provides information about online or in-person recruitment events at macysJOBS.com, bloomingdalesJOBS.com and bluemercury.com; and says that most job offers are made within 48 hours. The first holiday hiring event is on October 6th.
Kohl’s is preparing for the busy holiday season by hiring thousands of seasonal workers at its stores, fulfillment and distribution centers. Although the company would not say exactly how many employees it would hire, a spokesman said told the Milwaukee Business Journal that the number would be comparable to last year’s number of 90,000.
“To ensure we keep pace with the needs of our customers, we will once again leverage our distribution centers, e-commerce fulfillment centers and more than 1,100 stores to provide a seamless holiday shopping experience, whether customers are shopping in-store or at online,” the company said at a company blog entry.
UPS announced in September that more than 100,000 seasonal workers are to be hired in time for the holiday rush. Jobs include delivery people, drivers with a professional driver’s license, package delivery people and driver’s assistants. Permanent positions are also possible.
Earlier this year, UPS reported a 3% year-over-year decline in U.S. daily volume. The drop corresponded to 611,000 parcels per day.
Party City said it would hire 20,000 people by the holidays. The party retailer said employees work at 750 Party City stores and 150 Halloween City pop-ups nationwide, and touted flexible hours, competitive wages and a 30% employee discount. The retailer held a national hiring event in all stores on August 30.
Party City was forced to do this lower his lead this year after it suffered sales and profit margins due to a helium shortage.
Still, the company expects to offer around 10% to 15% of its temp workers permanent positions by the end of the season.
Craft dealer Michaels announced It will hire 15,000 seasonal workers across the US and Canada ahead of the 2022 holiday season. Candidates can apply online or in person during recruitment events.
The company highlighted flexible working hours and a 30% discount in a “dynamic and supportive work environment”. According to a company press release, more than half of the seasonal workers were offered permanent positions last year.
“Everything we do is for our Makers, and our seasonal team members are an integral part of that mission,” said Joe Venezia, chief operating officer and executive vice president of stores, in a statement. “We know there’s no more important time than the holidays to provide all Makers with a single destination for all the inspiration, supplies, components, decorations and gifts they need to celebrate the season, and we’re ready, knocking it out of the park this year.”